About

With 18 years of experience, I've established & led design teams in various environments, including high-growth B2B, B2C SaaS companies, government agencies and consultancies, where I've honed strengths in:

🛠️ Customer experience

Interaction design
Applying qualitative research, service design & systems thinking to triangulate the best possible approach for a given problem.
Cross-platform product strategy
Environments that are highly regulated or ambigous, involve multiple stakeholder & customer groups, and domains like privacy, security & identity

⚡ Leadership & Management

Cross-functional leadership — shaping a vision, product strategy, and execution approach that balances user needs, business strategy, and team growth.
Global teams — building high agency teams and trusting relationships across cultures & timezones for over a decade
Organizational transformation — diagnosing what's needed & driving change management across all levels of the organization

Core practices 🪴

Keep people at the center

I believe people who are well in their lives and work at a sustainable pace create a great workplace, and that inclusive teams lead to thoughtful products and long-lasting businesses. I aim to create people-centered environments wherever I am.

Build trust through transparency

I model working in the open and am sensitive to diverse forms of communication and collaboration. This includes speaking honestly about what I know, what I don’t know, what’s working, and what isn’t. In turn, this encourages teammates to feel safe bringing up opportunities, problems, and spiky points of view.

Encourage a learning-centered culture

Great teams prioritize time for reflection, collaborate across disciplines to gain new perspectives and learn from rapid experiments, failures, and each other. With these behaviors embedded in the culture, a team can create incredible product experiences and professional growth.

Understand & manage myself

Everything starts with understanding ourselves. Only then can we meaningfully understand others and solve problems outside of ourselves. I'm on a lifelong journey of understanding myself, my reactions & biases, and grow my skills with help from experts in psychology (Esther Perel, Linda Thai, Irene Lyon), interdependence (Mia Mingus, Kazu Haga) and leadership (Johnathan & Melissa Nightingale, Shreyas Doshi, John Cutler, Wes Kao).